GOALS:
•Promote the ESG Leaders competition and raise awareness of the importance of this topic
•Highlight the significance of implementing ESG standards in business and promote organizations that, through their consistent decisions and actions, contribute to changing behavior patterns and having a positive impact on ESG-related spheres
•Position PwC as a leader in the ESG field and demonstrate its commitment to sustainability and corporate social responsibility
•Encourage the participation of organizations and individuals in the ESG Leaders competition
ACTIVITIES:
•Media campaign highlighting the importance of ESG and the competition
•Promotion of ESG standards and the competition through digital channels
•Organization of workshops for the media
•Organization of the ESG Leaders Award Ceremony
RESULTS:
•The launch of ESG topics in the business community contributed to an exceptionally high number of applications for the competition in its first year
•Over 150 media publications were released
•More than 200 posts on social media, reaching 13,892 people and generating 24,458 impressions
