GOALS:
•Positioning NLB Commercial Bank as the leading bank in Serbia in sustainable business, a reliable partner, educator and driver of positive change, adapting its range of ESG products to the needs of each client Promoting innovations and supporting sustainable projects contributing to community development and natural resource preservation
ACTIVITIES:
•NLB Organic Competition 2022–2024: Media coordination, event organization for winners and media, video production for winner promotion and specially designed podcast with the BLIC portal lasting one year
•NLB Support Framework 2022 – 2024. godina – Media campaign and video production showcasing the winners
•Kopaonik Business Forum 2023 & 2024: Concept proposal and complete organization and promotion of ESG panel at KBF 2023-ESG NLB Heroes / KBF 2024 panel: Importance of activism in promoting ESG concepts
•Humanitarna Ski at Kopaonik Business Forum 2023 & 2024: Event management, media campaign
•Liquid wood – Media coordination, media campaign; video production
•Internal campaign “I have the right opportunity”: Concept proposal, full organization of shooting and post-production, media campaign
•Production of VR (virtual tour) of NLB Commercial Bank HQ renovated according to ESG principles
•Organization of an internal ESG festival (4-week activation, speaker proposal, technical support, event management, branding, internal communication)
•SME education 2022–2024: 10 B2B events for bank clients to educate them on the importance of ESG business practices, ESG credit offerings
•Great donation 2023 – Coordination of all activities (event, PR, video production)
RESULTS:
•Over 500 media publications dedicated to sustainability and ESG standards
•Dozens of events aimed at raising awareness of the importance of ESG initiatives
•Promotion of these initiatives strengthened NLB Commercial Bank’s position as a leader in sustainable business
