GOALS:
•Establish long-term collaboration with stakeholders to create long-term strategies ensuring economic and other benefits for the local community
•Promote Coca-Cola System as a driver of ESG initiatives
•Position CCS as a company that recognizes the needs and challenges of the local community and actively participates in their resolution, taking care of the socio-economic and ecological aspects of its activities
RESULTS:
•All relevant stakeholders are actively participating in the Coca-Cola System’s sustainability initiatives
•Coca-Cola System strengthened its position as a leader in sustainability based on strong partnerships with local communities
•All projects generated exceptional media attention
ACTIVITIES:
•Promotion of the first global Sustainability Report and support in creating and further promoting local Sustainability Reports. The reports aim to showcase the results and objectives of Coca-Cola System in terms of innovation, business development, and continuous improvement of environmental protection indicators.. LINK
•Advisory Board: Assistance and support in establishing an external body that represents an innovative way of engaging stakeholders to support, discuss, and promote continuous development in achieving the company’s sustainability mission.
•Projects Vlasina-Čista ljubav and Homolje is calling you: Creating, supporting preparation, realization, and promotion of long-term projects that highlight the tourist potential, protect the unique ecosystem of Vlasina and Homolje, and ensure economic benefits for local communities and populations.
•Coke Academy: A unique project transferring knowledge to educate the HoReCa industry on how to face challenges brought on by geopolitical events and current economic fluctuations.
